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Still, gay dating apps are big business, even for Chinese companies.
Last week Beijing Kunlun Tech Co Ltd said it would buy the remaining stake in global gay dating app Grindr that it did not own.
For women, salary doesn’t affect how many winks they receive – until they earn 50,000 yuan or more, when they see the number of winks tail off slightly.
Sharing other insights into Zhenai.com’s data, Li says that on average, women prefer men who are three years older than them, while men seem to prefer women three years younger than them, but that changes the wealthier the men are.
“This is discrimination against us lesbians,” wrote one user on Weibo.
“Not being able to open it feels like being jilted,” wrote another.
Gay activists say deeply conservative attitudes towards homosexuality in some parts of society have contributed to occasional government clampdowns.After years working as a senior investment banker in the US and Hong Kong, he fulfilled his dream of setting up his own business.First came Me Me Star, a short message-based chat forum that he sold to the Chinese telecom firm Sina.She was a private equity fund manager at the time – now she’s a venture capitalist – and he was an executive director of equity derivatives at Morgan Stanley.The charming, slightly geeky former investment banker might not seem like an obvious candidate to be a font of knowledge about the dating world, but he is an avid reader of psychology books and, as he says, “the stats never lie”.
“The higher the earning power of the man, the more likely he would [be to] ask to date a younger woman,” Li says.